When done correctly, corporate gifting may lead to happier employees, stronger company relationships, and higher sales conversions. When done incorrectly, it can be a costly headache that fails to provide the desired results.
So, what’s the trick to presenting corporate gifts?
Actually, we believe it is quite straightforward. When it comes down to it, if you can perform these four things successfully, your corporate gifting program will be a success:
- Clearly define your objectives.
- Recognize your target market.
- Choose the appropriate presents.
- Make the experience as seamless and enjoyable as possible.
It all boils down to nailing these four criteria when it comes to sending business gifts the proper way. Fortunately, your Pomesy.com buddies are corporate gifts specialists! We’ll walk you through every stage of the process so you’ll understand exactly what it takes to achieve the best return on your time and money.
How to perform proper corporate gifting: It’s all about the details when it comes to corporate gifting. And getting the details correct requires completing the necessary research ahead of time. Let’s go over the steps to ensure you’re ready to knock it out of the park!
Goal-setting
The first step in putting together a solid corporate gifting plan is to consider what you want to get out of it. Corporate gifting is used for a variety of reasons. To give you a few examples, consider the following:
- Appreciating and motivating employees
- Developing closer ties with VIP clientele and increasing repeat business
- Increasing lead conversion by including a physical touchpoint in your sales process
- Improving in-person and virtual event engagement
You’ll want to accomplish distinct outcomes for each use case. If the goals are monetary, it’s important to keep in mind while selecting presents; if the goals are more abstract, such as establishing business culture, you’ll want to find a mechanism to track the impact of your gifts.
Developing defined goals and results for your efforts will help you make them more effective over time, especially if you plan to use giving as a long-term strategy.
Understanding your target market
Consider your audience and how a gift-based approach can assist you win over that specific population once you’ve determined what you want to achieve. Sending a present, whether for business or pleasure, comes down to knowing what people desire.
For example, if you’re making employee gifts for the office to commemorate a major company milestone, you’ll need to think about the company culture and what kind of gift ideas would be appropriate. Is your workplace physically active? Perhaps a personalized wellness gift is in order. Maybe they’re more fashion-conscious? Consider personalized clothes gift boxes at that time!
It’s critical to be able to get inside the heads of VIP clients and understand what makes them tick in order to reach out to them. What would make a difference? What can you do with goods that they won’t forget if you become creative? This is true with lead gifts as well.
It’s important to avoid being generic when choosing gifts (gift cards are often overlooked). Understanding your audience is required to overcome this!
Read more: Sales Gifts to Inspire Leads and Prospects
Selecting your gifts
Of course, all of the preceding procedures are oriented at assisting you in making the most important decision of your life: selecting the ideal gift!
This is obviously easier said than done. However, if you have clear goals in mind and a good understanding of your target audience to know what types of items can pique their interest, you’re halfway to selecting the proper bespoke gifts to get the job done.
Make the experience as seamless and enjoyable as possible
Once you’ve figured out your goals, audience, and presents, it’s time to figure out how to send your gifts in a way that maximizes impact for your receivers while minimizing headaches for you. This is when we enter the picture!
Pomesy.com stands out as a gifting platform because of our capacity to accommodate both large and small requests. We not only have one of the easiest product selections and personalization options, but we also have key elements that will set your present apart from the others. Remember that how you give is just as important as what you give! Use Pomesy.com to make it smooth!
Are you thinking about starting a corporate gifting program? We can assist you! Simply contact us and one of our Pomesy experts will reach you to discuss your vision.
