If you work in sales, you most likely have a toolset of strategies for engaging with prospects and converting leads to customers.
The traditional touchpoints (cold emails and calls, form follow-up, and so on) aren’t always enough to engage a consumer with your messaging and sales team. Capturing attention and engaging prospects can be tough in today’s world of targeted marketing and overwhelming digital interactions. When this happens, depending on innovative, effective techniques like gifting can make a significant difference.
By establishing a physical connection and displaying your commitment to go above and beyond for their business, sending sales gifts or personalized gifts cuts through the clutter. Even a simple gesture can have a big influence, especially during the prospecting stage of the cycle.
Sending something physical creates a touchpoint that will stand out from the typical emails and calls, whether it’s a tiny gesture to help break the ice during cold outreach or a thank-you gift to follow-up after a webinar or successful demo. Including some marketing documents in the package is another effective technique to attract them to look at your sales and marketing materials.
Here are a few examples of how you may engage your leads with fantastic gifts!
Have gifts ready to go
When it comes to engaging leads, the timeliness of your contact is probably the most crucial component of giving. Gifts should typically be sent just before or after critical touchpoints in your sales cycle. That means you’ll need a way to have gifts available at a moment’s notice.
A gift will help to break the ice
This allows you to maintain a smooth connection with your prospects without having to deal with any products yourself. Gifts are far more likely to elicit a response than a cold email, especially if you select an exceptional item.
With customized gifts, you can encourage referral participation rates
Technically, this is a method for generating new leads, but focusing on generating prospects through passive, effective referral rewards can help you develop ties with current clients.
If you correctly encourage people to engage, a referral program can be a goldmine of potential consumers! Good referral programs leverage your current contacts to jumpstart the lead engagement process with minimal work on your part. The key is to create a program that motivates people to recommend you, and we believe Pomesy.com can help you achieve just that.
These are just a few examples of how gifting may help you engage with your prospects and leads. We think that impact and relationships are the foundations of consistent sales, and that smart gifting may help you achieve both. Contact us to learn more about how Pomesy.com can help you build a strong gifting program for your sales force.
