Corporate gifting programs have the potential to transform both internal and external corporate operations. A well-thought-out strategy for engaging leads, clients, or staff with useful gifts could result in significant boosts in retention, concluded sales, and recurring business.
So, how does it look?
Simply defined, a corporate gift program is a well-planned strategy that includes providing meaningful gifts to workers, customers, and prospects. Although the tactics employed in each of these use cases will alter slightly, the core aspects of a corporate gift program will remain the same:
- An audience (who the gifts are for)
- A target (why the gifts are being sent)
- A regular schedule
- Gifts that are thoughtful
It’s easier to reverse engineer a program that will work for you if you break down these programs into these main components.
What is the best way to start a corporate gifting program?
In just a few simple steps, you can put together a corporate gift program for your company. Let’s take a look at how it works:
- Determine your target audience
The first step in creating a successful corporate donation program is to consider what you want to accomplish. Choose who you want to give your gifts to and what your overall aims are.
Are you looking for a way to show your staff how much you appreciate them throughout the year? Do you want to entice leads with enticing freebies that can help you close more sales? These various groupings will require various gifts and cadences.
- Select the appropriate frequency
Choosing the proper time to send your presents depends on who you’re sending them to and what you want to accomplish.
When it comes to employee appreciation presents, for example, it’s difficult to go beyond. Throughout the year, people enjoy receiving branded merchandise and other enjoyable presents. To maintain staff morale strong, multiple presents per quarter would be appropriate.
Adopting the same method for gifting products to leads, on the other hand, can be overkill. In such an instance, sending a single high-end gift at a set point in the sales cycle makes more sense.
- Select gifts
Now it’s time to have some fun!
Knowing your audience, goals, and cadence all come into play when choosing gifts. We can help you filter things down by price, present kind, or even minimal amount because we offer so many customisable gifts. Fortunately, our determined combinations can assist you with all of this and more, allowing you to find the ideal present for your program.
You’ll almost certainly need more than one present, especially if your program’s goals span more than one round of gifting. Here’s where you can get more gift ideas!
Do you want to start a corporate gifting program for your company? We’re pleased to assist you by discussing which solutions are best for you. Please contact us and one of our knowledgeable Pomesy experts will reach you soon.
